New for this year is the large logo on the front of the drivers’ overalls as well as on the side of each driver’s helmet. The extension to Oris’ deal will also see the brand logo in its familiar position on the front wing end plate of the two new FW32s. The Oris logo will also retain its place on the drivers’ gloves and will continue to appear on the left sleeve of the team uniform.

This will be Oris’ seventh full season as an Official Partner of the AT&T Williams team.

Oris Executive Chairman, Ulrich W. Herzog commented:” Our increased commitment to AT&T Williams, in this tougher economic climate, underlines our firm resolution to further build the image of Oris watches within the competitive and prestigious field of Formula One. We are convinced that, together with AT&T Williams, this will be particularly successful.”

Sir Frank Williams, the AT&T Williams Team Principal added, “I am delighted that Oris has increased its partnership agreement with the team which is now one of the longest standing relationships in our sponsorship portfolio. In return, the team will ensure that this is only strengthened during 2010 to honour Oris’ continued commitment to our goal of success on the race track.”